The building of a brand
SkyLuxe achieved the highest Qlassic score of 85%.
Reaching for the sky with clear vision and creative freedom
In just a few short years, city-centric developer SkyWorld Development Group (SkyWorld) has become a household name among homebuyers. In building the right team for SkyWorld Development, founder and executive chairman Datuk Seri Ng Thien Phing aimed for top-tier talent, recruiting veterans who had worked with the foremost developers in the industry.
While the process was challenging, the clear vision and creative freedom he offered was a major incentive to those accustomed to the ponderous processes common with more established players. Staying true to SkyWorld’s brand promise, homebuyers can rest assured of owning a quality home and living. Quality is a central pillar to the brand, driven by their internal Quality Centre to train and share the best practices among its staff, prospective homebuyers and the public at large.
“People have asked why I would teach my customers to find defects in my own products. But I believe the industry still has room to improve in terms of quality control, and that process needs to start with all of us,” said Ng when asked about this interesting behaviour. Little wonder since quality is used as SkyWorld’s key differentiator. Quality is a strong advocate for urbanisation as well as the beauty of city living. The advantages include reliable public transportation, quick connectivity, endless dining and shopping options, stunning city views, cultural diversity and most importantly, better job prospects.
“That’s not all. We also set ourselves apart as we are a city centric developer sourcing land banks in the city; that has scarce parcels for residential development thus, we work hard effortlessly to find ideal spots to develop without compromising on quality, aesthetics and an unending offering of unique facilities to enhance the lives of our customers,” he said. SkyWorld’s brand pillars emphasises on brand experience, namely sky living experience, value creation and innovation
SkyAwani 2 has the highest Qlassic score of 79%.
Point of origin
In 2013, SkyWorld embarked on a rebranding exercise to better reflect its vision, purpose and core business of transforming cities. A year later, SkyWorld introduced its first master development, the 28-acre SkyArena at Setapak. Ascenda Residences, the first phase of SkyArena, was launched amidst positive response, recorded an impressive 100% take-up.
Following the successful launch, SkyWorld unveiled SkyAwani 1, the affordable home series at Sentul. The project recorded an impressive 100% take-up on the first day of its unveiling. SkyWorld continues its upward trend by launching SkyLuxe On The Park and Bennington Residences, recording over 94% take-up, doubling its revenue within a year. In 2017, when SkyWorld unveiled its second phase of affordable homes SkyAwani 2, every unit was snapped up within a few hours. Later on, SkyAwani 3 and SkyAwani 4 in Setapak followed suit when both were announced to be fully sold.
SkyWorld took the lead by launching SkyAwani 5 online via unit selection platform Click2Own, achieving an astounding 95% booking rate within a single day. SkyWorld has launched Solution+, the first ecosystem and enhanced e-commerce platform in Malaysia that connects SkyWorld homeowners and home solutions traders. This new feature in SkyWorld Connects app received an overwhelming response when the company achieved RM2.8mil sales transacted within a week.
More recently, SkyWorld has launched SkyCraft, a co-creation platform that enables the public to share their input on future dream homes. All feedback will be gathered, analysed and implemented in its upcoming launches. Throughout the years, SkyWorld continues to build its brand presence by delivering its brand promise of building modern and integrated developments across Kuala Lumpur city and its position was further cemented by winning several key industry awards.
SkyWorld’s many achievements.
Milestones
SkyWorld’s quality pledge with the completion of SkyWorld Quality Centre also signalled another milestone for the growing company. SkyWorld is proud to announce that two of its developments have achieved the highest Qlassic ratings in Malaysia. SkyLuxe On The Park in Bukit Jalil achieved a score of 85% within the high-rise residential category and SkyAwani 2, located off Jalan Ipoh, recorded a score of 79% within the Residensi Wilayah category.
Other notable achievements to date include:
• Surpassing its 1st RM1 bil in sales despite the Covid-19 pandemic.
• Malaysia’s 1st online unit selection platform dubbed Click2Own, with a 95% successful booking rate on the launch day of SkyAwani5 Residence.
• Malaysia’s 1st of its kind quality centre called SkyWorld Quality Centre.
